Abstract With the expanding service economy, Organizations to achieve and maintain a sustainable competitive advantage Looking for new ways To use the resources in your organization And strengthening their capabilities. Organizations in the course of its implementation With constant changes Have to strengthen their resources and capabilities to support the. For this purpose, Should Ahrmhayy to facilitate these processes and reinforcement of Use And infrastructure necessary to provide the. Placed on the importance of organizational resources And the role of the grabber is more obvious than before. The aim of this study is to identify existing resources and capabilities And marketing efforts that will have an impact on the marketing function in an organization , Been done .In this study, the validity To calculate the reliability of the method Cronbach’s alpha will be used. jht Statistical calculation software SPSS And correlation, regression and path analysis will be used. Finally, Hopefully , the results show that All hypotheses were confirmed And between resources and organizational capabilities Marketing yield significant positive correlation exists.
.– Need ↑
– Wants ↑
– Demand ↑
– Product ↑
– Exchange ↑
– Transaction ↑
– Potetiol Exchange ↑
– Common Needs ↑
– Definition of Marketing:The following definitions were approved by the American Marketing Association Board of Directors:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering,
and exchanging offerings that have value for customers, clients, partners, and society at large.
Approved October 2007 ↑
– Prospector , Defender, Analyzer , and Reactor ↑
– Cost Leadership , Differentiation , and focus ↑
– Convenience , Preference , Shopping, and SpecialtyProducts ↑
1- Promotion mix ↑
– Advantising ↑
– Personal sale ↑
– Promotion sale ↑
– Public Relations ↑